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Social Selling: Leveraging Your Personal Brand to Grow Your Pipeline

Social selling is about leveraging your social network to find the right prospects, building trusted relationships, and ultimately, achieving your sales goals.

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One of the most revolutionary changes we’ve seen in the business world is in the power that social selling holds. Social selling is about leveraging your social network to find the right prospects, building trusted relationships, and ultimately, achieving your sales goals.

A recent study by Sales for Life found that for every $1 invested in social selling, the ROI is $5. Salespeople should continue to expect the importance of LinkedIn and social selling to continue to grow in the coming years. This eBook will help you understand the power social selling holds, and what you can do to help grow your pipeline on social media.

Things you’ll learn:

  • What is social selling and how it’s changing sales
  • How to create your own personal brand
  • What brand archetyping is and why it’s important in building your personal brand
  • How to make content for social media and how it will help contribute to your pipeline
  • Social selling best practices