Sales Reps are now using cell phone numbers to skip gatekeepers, and sure enough, we’ve found it a bit easier to get this data with our algorithms. One of the most frequently asked questions I get is how do you approach selling and cold calling on a cell phone effectively?
7 Cold Calling Tips from 7 Sales Experts:
- Ask Permission
- Aim for a Smile
- Follow up with a Text
- Know your Boundaries
- Be Ready
- Find Something Universal
- Think Outside the Box
“When you cold call a cell phone, it’s important to start off with a strong lead-in and pre-call research just like you would any other call. The permission to continue part is most important here. You can say something like, “I know I caught you out of the blue, so I’ll be brief.”
“Here are four mini tips:
- Start with my name and company
- Then a statement that answers their #1 question which is “do I know this person” (we’ve never met).
- The trigger or reason for the call and
- A question that’s a bit funny aimed at getting a smile."
“Mike, Cory Bray from ClozeLoop. Just left a VM. We’re working with CEOs who are frustrated with their sales team’s ability to hit revenue targets. If that sounds like you, want to chat for 15 minutes and see if we can help?”
“You should have boundaries, if they say in their voicemail to only use their cell for emergencies then don’t call to prospect them at that number. Your monthly number might feel like an emergency, but not to them also, I wouldn’t send them a text, unless you got the go-ahead or they say so in their VM.”
“When calling a cell be prepared for two things. First, there’s a much higher likelihood that the prospect will answer – be ready! Second, get right to the point, book the meeting and get off the phone.”
“Find something that’s universal to everyone you’re calling – but comes off as fresh and original. It’s about them and you all at once.”
“One tool I use is called Keynectup. Instead of using business cards, I give people a key to text to get my information. When they text the code, they can get all my social information so that they know who I am. But if they don’t do a download of the information, I can still get their phone number. This is a great tool for relationship building. Then, when I call, I can say “Hey, it's James Buckley at Cirrus, it was great connecting.”