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Episode 21: Roderick Jefferson and Jack Wilson

Navigating the Buyer’s Journey from Top of Funnel to Close

The Buyer’s Journey can make a seller feel like they’re making their way through a dark, complicated labyrinth with surprising turns and obstacles that lead to certain doom.

On this episode of B2B Tonight, Roderick Jefferson (Author of Sales Enablement 3.0 and VP of Field Enablement at Netskope) and Jack Wilson (Senior Director of Enterprise Sales at Seismic) were handing out amazing tips left and right to help sales reps be on the same page as their buyer. Together, their tactics and strategies will help you become the hero of your Buyer's Journey. 

Cool things you'll learn:

  • What is the Buyer’s Journey
  • How to identify and prioritize challenges
  • Why do deals fall apart
  • Prospecting and sales tactics for Account Executives
  • How do you make sure you’re on the same page as your buyer?