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Episode 17: Lauren Bailey and Nick Liemandt

The first 10 seconds of a cold call could mean the difference between you being perceived as a hero or a villain. Not just for your company but for the prospect on the other end. 

On this episode of B2B Tonight, we had some of our viewers call in and cold call Ryan, LIVE! After each call, our guest sales experts, Lauren Bailey and Nick Liemandt, gave their cold calling secrets and feedback to help these reps improve their craft. 

Things you'll learn watching this episode:

  • What are the best ways to open a cold call
  • How to handle strange but common objections
  • Best practices for tone and voice
  • How to structure and plan your cold call